Aligning Demand Marketing in a Buyer Driven World and B2B Demand Generation Covente Demand Marketing & VisBytes™ Today's B2B world is buyer driven. Sales and marketing professional have to align processes and practices accordingly. Our approach in high tech lead generation is unique: It is Service Independent Covente has been a B2B lead gen company since 1993. While we have used a variety of tools and techniques, the mainstay of these services was B2B telemarketing services. While these B2B telemarketing services still have a role to play, they are not the only method to use in delivering on the promise of Demand Marketing. Today’s market and prospects demand that we use a variety of outreach and response channels in order to maximize success. |